So, After creating your website what is next
It’s not enough for a website to just simply exist. That “publish button” is not the last step that you will take. Ask your self; How will your audience and target clients find your site? Do they even know that your website exists? After creating your website what is next ? You have to let your audience and potential clients know that your site is live. It should also be easy for them to find and access it with ease. Here is a list of things that you need to do after creating a website for your business:
1. BE SURE TO CONDUCT KEYWORD RESEARCH
Nowadays people are constantly using the search engine like Google and Bing as their source of information. You want people who search for a certain information that use text or phrases that is close to your niche to find your website. Example, you created a website about computer peripherals you want people who search computer peripherals or any related term to see and find your website. But how will you know what people are searching in those search engine?
One tool that you can use to plan what keyword will you use for your posts or for your website is Google Keyword Planner. Google Keyword Planner is a free keyword research tool that you can use to see what terms people are searching for in Google. This tool will tell you the search volume for each keyword. A high volume keyword like computer peripherals is a good keyword to use in your web content.
2. BE SURE TO SET UP YOUR GOOGLE ANALYTICS
After creating website what to do next ? What if you want to know how many people are using and engaging with your newly created website. You will need to set up a Google Analytics account. It is a free tool that is relatively easy to install on your website. We listed the following uses that you can enjoy in Google Analytics:
- Track the number of people that use or visit your website
- The amount of time they stayed on your website
- What page or pages did the visit in a given period of time
- Determine the bottlenecks
- Calculate the ROI of your traffic
- Measure traffic from different sources like social media
- Lots of various default and custom reports
Google Analytics can help you understand so much more about your audience and how they use your site. You can use this data to get an information to what new content to create to generate more conversions. Whether you want people to read your blog, sign up for a newsletter, or make a purchase, Google Analytics will help your site be a success.
3. BE SURE TO OPTIMIZE FOR SEARCH ENGINES
SEO or Search Engine Optimization is essential to your website’s success, especially if you are on a tight budget on your advertising. You can start by adding keywords to your page titles, headers, URL, image alt text and especially your meta descriptions. Making your website’s load speed fast also improve your organic search traffic. So you need to make sure that your hosting provider is reliable and don’t slow down your website.
4. USE SOCIAL MEDIA TO GET YOUR SITE NOTICED
Social media is one way that you can be noticed so use it. It’s free to signup to platforms like Twitter, Instagram, Facebook, Pinterest, and LinkedIn. Figure out which platform is the most Ideal for your target audience. You can share images, links, and call to action that will redirect to your website and create traffic.
5. MAKE SURE THAT YOU CONSTANTLY MONITOR YOUR SITE’S PROGRESS
Monitoring your progress in a regular interval is a good practice. Make sure to check your Google Analytics every day to see if people are seeing your website. You should be checking the dips and spikes to your web traffic because it could mean that something on your site isn’t being tracked. Make sure to compare your previous traffic performance to your current ones to have a better analysis of what is happening.
6. YOUR CONTENT SHOULD BE UPDATED REGULARLY
Search engines reward those active websites with frequent updates with higher search rankings. By updating your site content regularly, search engines will consider your site active. This is one of the reason, why many companies engage in content marketing where they have a blog or other digital content to drive traffic to their website. Check out our story on HOW WEBSITE CONTENT MARKETING HELP BUILD YOUR BUSINESS.
7. MAKE SURE THAT YOU ENGAGE WITH EMAIL
One of the essential tools for driving conversion to your website is email marketing with a 59% of B2B Marketers claiming email marketing as their most and very effective revenue generation tool. One method to build your email list is by subscription. Create a form to which your audience can subscribe to your mailing list. Send your mailing list a monthly newsletter to keep them from coming back to your website for more of your fresh content to offer.
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